About Amatikulu Pet Products

Amatikulu Pet Products was established in 1994 on the Kwazulu Natal North Coast, South Africa. It was decided to locate our factory outside the sugar belt of the beautiful Natal coast in community tribal land protected by the Ngonyama Trust. Our rural factory is situated only 1 hours drive from the port of Durban and 2 hours from the beautiful game and hunting reserves of the North. Between lie some of the best golf courses in South Africa and managing director Fanie Myburgh is famous for inviting all new customers for a tour of our facility and the surrounding area.

Zululand was traditionally a low income area with limited employment opportunities. Today our business has helped alter the microenvironment. We have expanded organically to the extent that our family comprises some 150 people. Our management structure reflects the demographics of our community and our commitment to training is reflected in the improvement in the quality of our products and service levels.

Our hide is sourced from Johannesburg, South Africa from free range cattle only. Hides are kept fresh by using our last in first out system; all hide is processed within 3 days of collection. Our wash cycle is some 15 hours to ensure quality and palatability of hide. Our practised staff can make 1000 rawhide bones a each day; these are placed into our convection oven and baked at 60° Celsius until ready. All of our rawhide is hand sorted and individually packed to order. Rawhide has an extended shelf life but we are proud to say ours is made fresh, germ free, and shipped within 20 days of receipt of order.